A marketing channel system in which the channels have some properties of both owned and independent channels is most likely engaged in ________.
A) offshoring
B) vertical integration
C) horizontal integration
D) quasi-vertical integration
E) classical market contracting

Question

Quizplus · Accepted Answer

Quasi-vertical integration is a marketing channel system where the channels have some characteristics of both owned and independent channels. In this system, a firm may own some of the intermediaries in the channel system while others are independent. This allows the firm to have some control over the distribution process without having to fully integrate the entire channel.

A Marketing Channel System in Which the Channels Have Some