Violations of the equity principle are a common cause of channel conflicts.

Name: Violations of the equity principle are a common cause of channel conflicts.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

When one channel partner perceives that another is receiving unfair treatment or benefits, it can lead to conflict. This is a violation of the equity principle, which states that individuals should receive rewards equal to their contributions to the organization.

Violations of the Equity Principle Are a Common Cause of Channel