Katherine,a channel manager with a shoe manufacturer,recently learned that prices in the channel are higher than desired by end-users.Katherine most likely used a(n)________ to determine this information.
A) normative profit share
B) gap analysis template
C) segmentation grid
D) efficiency template
E) make-or-buy channel analysis

Question

Quizplus · Accepted Answer

Gap analysis is a tool used to compare actual performance with desired or ideal performance. In this case, Katherine used gap analysis to compare the current prices in the channel with the desired prices by end-users to identify the difference or gap between them. This helped her to determine that prices in the channel are higher than desired by end-users.

Katherine,a Channel Manager with a Shoe Manufacturer,recently Learned That Prices