If a trademark becomes generic or if it loses its distinctiveness,it also loses its status as a protected trademark.

Question

Quizplus · Accepted Answer

Trademark owners must be vigilant in protecting their marks because if a trademark becomes generic or if it loses its distinctiveness, it also loses its status as a protected trademark.
A trademark becomes generic when, through the owner's actions or another's inappropriate use, the mark becomes synonymous in the consumers' mind with the name of the goods or services.

If a Trademark Becomes Generic or If It Loses Its