ARF Systems sells a finance and payroll application to a corporate buyer.In addition to the software,they offer to install the hardware required to run,install,and maintain the software.It will also train the employees on the usage of the software,and provide engineers to fix any problem that may arise in the software.They fulfill all or a majority of client needs in a particular area.In this scenario,ARF is involved in ________.
A) system selling
B) frequency marketing
C) cross selling
D) CPO marketing

Question

ARF Systems sells a finance and payroll application to a corporate buyer.In addition to the software,they offer to install the hardware required to run,install,and maintain the software.It will also train the employees on the usage of the software,and provide engineers to fix any problem that may arise in the software.They fulfill all or a majority of client needs in a particular area.In this scenario,ARF is involved in ________.
A) system selling 
B) frequency marketing  
C) cross selling 
D) CPO marketing

Quizplus · Accepted Answer

ARF Systems is involved in system selling, where they offer a complete package fulfilling all or a majority of the client's needs. This includes not just the software, but also the necessary hardware, installation, maintenance, training, and support.

ARF Systems Sells a Finance and Payroll Application to a Corporate