Marketing of and with the consumer experience is a form of IBP,often entailing__________.

Question

Quizplus · Accepted Answer

Marketing of and with the consumer experience often entails sponsored events, where the brand creates an experience or opportunity for the consumer to interact with the product or service in an engaging way. Ad allowances, cash back rebates, and push money are more commonly associated with other forms of IBP such as trade promotions and sales force incentives.

Marketing of and with the Consumer Experience Is a Form