An account planner:
A) is more likely to suggest the idea for the visuals.
B) comes up with the headline or tag line.
C) keeps the profile of the target consumer in the team's mind.
D) is responsible for the actual production and is usually in charge on set.

Question

An account planner: 
A) is more likely to suggest the idea for the visuals. 
B) comes up with the headline or tag line. 
C) keeps the profile of the target consumer in the team's mind. 
D) is responsible for the actual production and is usually in charge on set.

Quizplus · Accepted Answer

An account planner is responsible for keeping the profile of the target consumer in mind throughout the creative process, ensuring that the message resonates with the intended audience. They may contribute to the development of the concept and messaging, but their primary focus is on the consumer insights and strategy. They are not typically responsible for the actual production or execution of the campaign. Visuals and headlines are typically the domain of the creative team, which may include copywriters, art directors, designers, or other specialists.

An Account Planner