Fear-appeal ads are more appropriate for certain categories,such as scaring consumers not to text and drive.

Name: Fear-appeal ads are more appropriate for certain categories,such as scaring consumers not to text and drive.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Fear-appeal ads are designed to evoke fear and anxiety in viewers in order to persuade them to take a desired action. This approach can be effective for certain categories, such as promoting safe driving habits by highlighting the dangers of texting and driving.

Fear-Appeal Ads Are More Appropriate for Certain Categories,such as Scaring