Which system has identified many market segments based on zip codes and the personal characteristics of their residents,creating a well-known tool for geodemographic segmentation?
A) Thorson and Moore's model
B) PRIZM
C) SIC Codes
D) VALS

Question

Which system has identified many market segments based on zip codes and the personal characteristics of their residents,creating a well-known tool for geodemographic segmentation? 
A) Thorson and Moore's model 
B) PRIZM 
C) SIC Codes 
D) VALS

Quizplus · Accepted Answer

PRIZM, developed by Claritas, is a well-known geodemographic segmentation tool that identifies market segments based on zip codes and the personal characteristics of their residents, such as demographics, lifestyle, and behavior. Other options listed are not related to geodemographic segmentation based on zip codes and personal characteristics.

Which System Has Identified Many Market Segments Based on Zip