In the world of advertising,products are positioned,but markets are segmented.

Question

Quizplus · Accepted Answer

This statement is true. Product positioning refers to how a company presents its product to the target audience. However, markets are segmented to divide the audience into specific groups based on their characteristics, behaviors, and preferences. This helps the company to tailor its marketing strategies and messages to each segment to maximize the effectiveness of its advertising efforts.

In the World of Advertising,products Are Positioned,but Markets Are Segmented