The long tail refers to a product that appeals to a small proportion of a very large population.

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The long tail concept describes a product or service that has low sales volume individually, but when aggregated with other niche products, its total sales can exceed that of a popular product. This concept is often applied in the context of e-commerce, where online retailers can offer a vast selection of products to cater to a diverse range of customer needs and interests.

The Long Tail Refers to a Product That Appeals to a Small