When will consumers use an economic perspective to search for information?
A) if there are no costs involved
B) if the benefits are very high
C) if the expected marginal benefit exceeds the expected marginal cost
D) if the total benefits exceed the total costs

Question

When will consumers use an economic perspective to search for information?
A) if there are no costs involved 
B) if the benefits are very high 
C) if the expected marginal benefit exceeds the expected marginal cost 
D) if the total benefits exceed the total costs

Quizplus · Accepted Answer

Consumers will use an economic perspective to search for information when the expected marginal benefit exceeds the expected marginal cost, which means they believe that the benefits they will receive from obtaining the information will outweigh the costs associated with obtaining it.

When Will Consumers Use an Economic Perspective to Search for Information