When conducting marketing research in foreign countries,statistical estimation of sample size may be difficult since estimates of the ________ may be unavailable.
A) population variance
B) population demographics
C) population density
D) population error
E) census boundaries

Question

Quizplus · Accepted Answer

Statistical estimation of sample size requires knowledge of the population variance, which may be difficult to obtain in foreign countries due to limited or unavailable data. Without this information, it may be difficult to determine an appropriate sample size that accurately represents the population.

When Conducting Marketing Research in Foreign Countries,statistical Estimation of Sample