When using a(n)________,the respondent is typically asked to rate a brand,store,or some other object in terms of bipolar adjectives,such as cold and warm.
A) Likert scale
B) Stapel scale
C) balanced rating scale
D) semantic differential
E) image scale

Question

Quizplus · Accepted Answer

A semantic differential scale uses bipolar adjectives to measure the attitudes and perceptions of participants towards a specific object, brand or store. The scale includes a series of items in which the participants rate the object based on a set of opposite adjectives to indicate their perception of it.

When Using A(n)________,the Respondent Is Typically Asked to Rate a Brand,store,or