In semantic differential scales,the negative adjective or phrase sometimes appears at the left side of the scale and sometimes at the right.This controls the tendency of some respondents,particularly those with very positive or negative attitudes,to mark the right-or-left-hand sides without reading the labels.

Question

Quizplus · Accepted Answer

This is because the placement of the negative adjective or phrase on the left or right side helps to eliminate response bias from respondents who may have a preconceived idea of how they should answer the question. By randomizing the placement, it ensures that respondents are actually reading and considering the labels before making their selection.

In Semantic Differential Scales,the Negative Adjective or Phrase Sometimes Appears