A ________ is one of the two types of scaling techniques in which there is direct comparison of stimulus objects with one another.
A) random scale
B) nonrandom scale
C) comparative scale
D) noncomparative scale
E) direct scale

Question

Quizplus · Accepted Answer

Comparative scaling involves the direct comparison of stimulus objects with one another. In contrast, noncomparative scaling involves the evaluation of stimulus objects independently without direct comparison. Therefore, the best choice is C - comparative scale.

A ________ Is One of the Two Types of Scaling