The scaling techniques commonly used in marketing research can be classified into comparative and noncomparative scales.

Name: The scaling techniques commonly used in marketing research can be classified into comparative and noncomparative scales.
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This statement is true. Scaling techniques in marketing research can be classified into comparative (e.g. ranking, paired comparisons) and noncomparative (e.g. semantic differential, Likert scales) scales.

The Scaling Techniques Commonly Used in Marketing Research Can Be