A random sample of respondents would be distributed randomly,half to the experimental group and half to the control group.A pretest questionnaire would be administered to the respondents in both groups to obtain a measurement on attitudes toward Pepsi advertising,brand,and celebrity; only the respondents in the experimental group would be exposed to the TV program containing the Pepsi commercial.Then,a questionnaire would be administered to respondents in both groups to obtain posttest measures on attitudes toward Pepsi advertising,brand,and celebrity.Which of the following experimental design best represents the above scenario?
A) one-shot case study
B) one-group pretest-posttest design
C) posttest-only control group design
D) static group design
E) pretest-posttest control group design

Question

Quizplus · Accepted Answer

The design described in the scenario involves a pretest-posttest control group design, as there is both a pretest and a posttest, and there is also a control group that does not receive the experimental treatment (exposure to the TV program containing the Pepsi commercial). This helps to control for other factors that may influence participants' attitudes toward Pepsi.

A Random Sample of Respondents Would Be Distributed Randomly,half to the Experimental