Basic Marketing Research Study Set 1
Quiz 7: Descriptive Research Design: Survey and Observation
An Observational Research Strategy in Which Mechanical Devices,rather Than Human
An observational research strategy in which mechanical devices,rather than human observers,record the phenomenon being observed is called mechanical observation.
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Many social sites today present an excellent platform for allowing researchers the widespread ability to disseminate questionnaires.
The collection of survey data through social media sites can be automated,but does not allow the researcher to customize reach to various segments of consumers.
A limitation is that online surveys conducted through social media platforms do not encourage committed and credible feedback.
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