The advantages of using mall intercept interviews to collect research data include good control of the environment and good response rates.

Question

Quizplus · Accepted Answer

Mall intercept interviews allow for researchers to have control over the environment in which they collect data, ensuring that the conditions are consistent and controlled. Additionally, since the interviewer is able to directly approach and engage with potential participants, response rates tend to be higher than with other survey methods.

The Advantages of Using Mall Intercept Interviews to Collect Research