Basic Marketing Research Study Set 1
Quiz 6: Exploratory Research Design: Qualitative Research
In a Short Essay,list at Least Five Applications of Focus
In a short essay,list at least five applications of focus groups.Include a specific example of each application to support your answer.
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In a short essay,list and discuss the four classifications of projective techniques used in marketing research.
In a short essay,discuss at least two applications of projective techniques and provide three basic guidelines that can enhance the usefulness of these techniques.
Discuss the major advantage of projective techniques over the unstructured direct techniques (focus groups and depth interviews).
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