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Basic Marketing Research Study Set 1
Quiz 6: Exploratory Research Design: Qualitative Research
In a Short Essay,list at Least Five Applications of Focus
Question 90
Essay
In a short essay,list at least five applications of focus groups.Include a specific example of each application to support your answer.
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Related questions
Q 91
In a short essay,list and discuss the four classifications of projective techniques used in marketing research.
Q 92
In a short essay,discuss at least two applications of projective techniques and provide three basic guidelines that can enhance the usefulness of these techniques.
Q 93
Discuss the major advantage of projective techniques over the unstructured direct techniques (focus groups and depth interviews).
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