Disadvantages of focus groups include all of the following EXCEPT:
A) tendency to regard findings as conclusive.
B) difficulty in moderating focus groups.
C) completely skilled moderators are rare.
D) coding, analysis, and interpretation are difficult.
E) respondents are generally spontaneous.

Question

Quizplus · Accepted Answer

Respondents being generally spontaneous is not a disadvantage of focus groups; it is often considered an advantage as it can lead to more genuine and insightful discussions.

Disadvantages of Focus Groups Include All of the Following EXCEPT