The main purpose of ________ is to gain insights on issues of interest to the researcher by listening to a group of people from the appropriate target market.
A) a depth interview
B) a quantitative survey
C) an experiment
D) a moderator group
E) a focus group

Question

Quizplus · Accepted Answer

A focus group is specifically designed for gathering insights from a group of individuals who are part of the target market. The moderator leads the discussion and asks open-ended questions to get feedback and opinions, which can then be analyzed to gain insights into the topic of interest. Depth interviews are one-on-one conversations, quantitative surveys are standardized questionnaires, experiments are controlled environments, and all of these methods may have limitations when it comes to gaining the kind of rich, open-ended insights that a focus group can provide.

The Main Purpose of ________ Is to Gain Insights on Issues