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Business
Basic Marketing Research Study Set 1
Quiz 5: Exploratory Research Design: Syndicated Sources of Secondary Data
Compare and Contrast the Disadvantages of Surveys,purchase and Media Panels,and
Question 91
Essay
Compare and contrast the disadvantages of surveys,purchase and media panels,and scanner data.
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Q 88
In a short essay,list and discuss the three types of scanner data.
Q 89
In a short essay,describe an audit and list at least four uses of audit data.
Q 90
In a short essay,describe the uses of scanner data and list at least three advantages and three disadvantages of using scanner data.
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