Basic Marketing Research Study Set 1
Quiz 5: Exploratory Research Design: Syndicated Sources of Secondary Data
The Collection of Product Movement Data for Wholesalers and Retailers
The collection of product movement data for wholesalers and retailers is called a focus group.
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A major strength of scanner data is its representativeness gained by including all retail categories,such as food warehouses and mass merchandisers.
A physical audit is a formal examination and verification of product movement carried out by examining physical records or analyzing inventory.
Syndicated services or sources can be classified based on the unit of measurement.
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