logo
menu
Sign up
  1. Topics
  2. Business
  3. Basic Marketing Research Study Set 1
  4. Quiz 4: Exploratory Research Design: Secondary Data

According to the Text,the Largest Database of Companies in the United

Question 61
Multiple Choice

According to the text,the largest database of companies in the United States is contained in ________. A) the FIND/SVP database B) the National Electronic Yellow Pages C) the Nielsen Selling Area database D) the U.S. Census database E) B and D

Related questions
Q 62
________ involves merging internal customer data with external geographic,demographic,and lifestyle data on the same customers. A) Geo-demographic coding B) Syndicated coding C) Psychographic coding D) Computer mapping E) Construction coding
Q 63
Which of the following describes information services offered by marketing research organizations that provide information from a common database to firms that subscribe to the service? A) syndicated services B) primary services C) secondary services D) modular services E) online services
Q 64
Comparisons between numerical data from different countries can be difficult because of all of the following EXCEPT: A) units of measurement might differ. B) accuracy may vary across countries. C) frequency of census data collection can differ. D) differences in tax evasion rates affects reported business income. E) language differs across countries.
logo
QuizPlus
  • About
  • How it work
  • Pricing
Links
  • Privacy Policy
  • Terms And Conditions
  • Refund Policy
Contact Us
  • info@quizplus.com
© 2020-2021 Cozyplus FZ LLC. All rights reserved