Basic Marketing Research Study Set 1
Quiz 4: Exploratory Research Design: Secondary Data
Secondary data is data originated by the researcher for the specific purpose of addressing the research problem.
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Primary data represents any data that have already been collected for purposes other than the problem at hand.
According to the text,the collection process of secondary data is rapid and easy compared to the collection process of primary data.
Compared to the collection cost of primary data,secondary data is more expensive.
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