Basic Marketing Research Study Set 1
Quiz 3: Research Design
Causal Research Is a Type of Conclusive Research Whose Major
Causal research is a type of conclusive research whose major objective is to obtain evidence regarding cause-and-effect relationships.
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According to the text,the main method of causal research is a panel.
When little is known about the problem situation,it is desirable to begin with descriptive research.
Exploratory research is suitable for generating alternative courses of action and research questions.
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