While the best promotional mix varies among products, all promotional mixes rely more heavily on advertising than on personal selling.

Question

Quizplus · Accepted Answer

The statement is not completely true. The best promotional mix depends on various factors including the target audience, product characteristics, and market environment. For some products, personal selling may be more effective than advertising. Therefore, promotional mixes can vary and may rely more on personal selling than advertising in certain cases.

While the Best Promotional Mix Varies Among Products, All Promotional