Suzanne received a coupon in the mail for a new shampoo. If she uses the coupon to purchase the shampoo, the manufacturer's pull strategy has succeeded.

Question

Quizplus · Accepted Answer

The manufacturer's pull strategy aims to generate consumer demand and interest in a product, usually through advertising and promotional efforts. By sending a coupon to Suzanne, the manufacturer is attempting to encourage her to try their new shampoo and hopefully become a repeat customer. If Suzanne uses the coupon to purchase the shampoo, it means that the pull strategy was successful in generating interest and motivating her to make a purchase.

Suzanne Received a Coupon in the Mail for a New