Marketers use heavy trade promotions and personal selling when trying to push a product through its distribution channel.

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Heavy trade promotions such as discounts, incentives, and free samples are used by marketers to push their products through the distribution channel. Personal selling, which involves face-to-face communication with potential buyers, is also commonly used to persuade them to make a purchase. These tactics are effective in creating demand and building relationships with intermediaries such as wholesalers, retailers, and sales agents.

Marketers Use Heavy Trade Promotions and Personal Selling When Trying