The appropriate promotional mix for a product will be influenced by where that product is in its product life cycle.

Question

Quizplus · Accepted Answer

Different stages of the product life cycle require different promotional strategies to achieve maximum effectiveness. For example, during the introduction phase, the emphasis may be on creating awareness and generating interest, whereas during the maturity phase, the focus may shift to promoting differentiation and building brand loyalty. Therefore, the appropriate promotional mix for a product will be influenced by where that product is in its product life cycle.

The Appropriate Promotional Mix for a Product Will Be Influenced