Buzz marketing attempts to take advantage of the fact that people tend to listen to the suggestions and advice of people they trust when making purchase decisions.

Question

Quizplus · Accepted Answer

This is a key principle behind buzz marketing - creating buzz or generating excitement and conversation around a product by encouraging people to talk about it and share their experiences with others. The idea is that if someone hears positive things about a product from someone they trust (e.g. a friend, family member, or social media influencer), they are more likely to consider purchasing it themselves.

Buzz Marketing Attempts to Take Advantage of the Fact That