Product placement works to offset the consumer's desire to skip commercials.

Question

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Product placement is a form of advertising where a brand's products or services are integrated into the storyline of a movie, TV show, or video game in a subtle manner. As the product is placed within the content rather than as a standalone ad, it can be more effective in grabbing the audience's attention and influence their decisions without feeling intrusive. Therefore, product placement serves as a way to counter people's inclination to bypass commercials and improve brand recognition and recall for advertisers.

Product Placement Works to Offset the Consumer's Desire to Skip