BMW and Chanel No.5 have both used minimovies,complete with top-level talent,to create a new cachet for their products.

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Both BMW and Chanel No.5 have utilized minimovies to enhance their brand image and promote their products. BMW created a series of short films called "The Hire" featuring Clive Owen and directed by renowned filmmakers such as John Woo and Guy Ritchie. Chanel No.5 produced a short film directed by Baz Luhrmann and starring Nicole Kidman called "The One That I Want."