Lisa is thinking about buying a Saturn automobile.She has already visited the Saturn Website and has been paying more attention to Saturn ads in magazines and on television.She is planning on visiting a Saturn dealership in the next few days to talk to a salesperson.If Saturn uses integrated marketing communication,its goal will be to coordinate the messages Lisa receives through each of these sources.

Question

Quizplus · Accepted Answer

Integrated marketing communication aims to create a unified and consistent message across multiple channels of communication to achieve the marketing objectives. Therefore, Saturn's goal would be to ensure that the messages Lisa receives through its website, ads in magazines, and on television are coordinated and consistent, which would help in creating a positive brand image and influencing her buying decision.

Lisa Is Thinking About Buying a Saturn Automobile