BMW effectively used integrated marketing communication (IMC) to create a single unified message when it released its Mini Cooper car.

Name: BMW effectively used integrated marketing communication (IMC) to create a single unified message when it released its Mini Cooper car.
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BMW effectively used various communication channels such as advertising, public relations, direct marketing, and social media to create a cohesive message for the Mini Cooper car, which helped in the success of the product launch.

BMW Effectively Used Integrated Marketing Communication (IMC) to Create a Single