Effective product promotion requires that everyone who creates and manages promotional messages have free access to information about the customer,the product,the competition,the market,and the organization's strategy.

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Access to information about the customer, product, competition, market, and organization's strategy is crucial for effective product promotion. This helps in creating relevant and targeted promotional messages that resonate with the intended audience and result in higher sales and revenue for the organization. Lack of access to such information can lead to ineffective promotion efforts and loss of market share to competitors.

Effective Product Promotion Requires That Everyone Who Creates and Manages