The number of promotional messages a customer sees or hears about a product is more important than how consistent the messages are.

Question

Quizplus · Accepted Answer

Consistency in promotional messages helps to establish a clear and memorable brand image for the customer. However, bombarding the customer with too many messages can lead to message fatigue and have a negative impact on their perception of the product. It is important to strike a balance between frequency and consistency in promotional messages.

The Number of Promotional Messages a Customer Sees or Hears