In order to successfully promote its products, a firm must be able to tightly control all of the promotional messages a consumer sees or hears about its products.

Question

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It is not possible for a firm to completely control all promotional messages that a consumer sees or hears about its products, as there are various channels and sources through which consumers can receive information and opinions about products. Consumers may also share their own experiences and opinions about products through social media and other channels, which may influence others' perceptions and purchase decisions. However, firms can strategically design and execute their promotional campaigns to influence and shape consumer perceptions and preferences as much as possible.

In Order to Successfully Promote Its Products, a Firm Must