Integrated marketing communication (IMC) is used to coordinate the delivery of a consistent message to consumers through multiple promotional channels.

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Integrated marketing communication (IMC) is designed to ensure that all promotional activities are coordinated and consistent, with the goal of delivering a unified message to consumers. This may involve the use of multiple channels, such as advertising, public relations, sales promotions, direct marketing, and personal selling, working together to create a seamless and effective communication strategy. IMC is based on the belief that communication works best when all channels are used to complement and reinforce each other, rather than operating in isolation.

Integrated Marketing Communication (IMC) Is Used to Coordinate the Delivery