Publicity has little power to influence consumers and is extremely expensive when compared to other promotional tools such as TV, magazine, and radio advertisements.

Question

Quizplus · Accepted Answer

This statement is not entirely true. Publicity can have a powerful impact on consumers, especially when it involves influential figures or the media. However, it is true that publicity can be expensive and may not always be the most cost-effective promotional tool compared to other advertising methods.

Publicity Has Little Power to Influence Consumers and Is Extremely