Publicity is unpaid media coverage that has the power to influence consumer perceptions about a product or service.

Question

Quizplus · Accepted Answer

Publicity is typically earned through media relations efforts, such as press releases, media pitches, and interviews, and can be more valuable than paid advertising because it is seen as more credible and trustworthy by consumers. Since it is not paid for, it is also more cost-effective for companies.

Publicity Is Unpaid Media Coverage That Has the Power to Influence