If sales of a once rapidly selling product turn sluggish over time, marketers may be able to extend its life cycle by changing the marketing mix or making changes to the product itself.

Question

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Marketers often use various strategies to extend the product life cycle, such as introducing new variants, modifying the product, changing pricing strategies, or devising new promotional campaigns. Therefore, if sales of a product slow down, marketers can try to revive it through various means.

If Sales of a Once Rapidly Selling Product Turn Sluggish