Although e-book readers have been around for several years, Amazon recently introduced the Kindle, a new reader that features several significant improvements over older readers, including wireless connectivity based on cell phone technology. This technology allows Kindle owners to download the books they buy in less than two minutes from any location without the need to connect to a computer or the Internet. The Kindle is an example of continuous innovation.

Question

Quizplus · Accepted Answer

The Kindle represents a disruptive innovation rather than a continuous innovation because it significantly changed the way consumers access and read books, introducing a new market and value network with its wireless connectivity and direct download capabilities, which differed markedly from the traditional methods of purchasing and reading books.

Although E-Book Readers Have Been Around for Several Years, Amazon