Three characteristics that contribute to a high diffusion rate for a new product are observability, trialability, and compatibility.

Question

Quizplus · Accepted Answer

These three characteristics are indeed factors that contribute to a high diffusion rate for a new product. Observability refers to the ease of observing the benefits of the product, trialability refers to the ability to try the product before committing to it, and compatibility refers to how well the product fits with existing values, experiences, and needs of potential consumers.

Three Characteristics That Contribute to a High Diffusion Rate for a New