Diffusion is the rate at which products are adopted in the market.

Question

Quizplus · Accepted Answer

Diffusion is defined as the process by which a product or service is accepted and adopted by the initial consumers who then spread the word to other potential consumers. The rate at which this adoption occurs is measured as the diffusion rate or the speed at which the product or service is picked up by customers. Therefore, the statement "Diffusion is the rate at which products are adopted in the market" is true.

Diffusion Is the Rate at Which Products Are Adopted in the Market