The purpose of idea screening in the new product development process is to eliminate products that are inconsistent with company objectives or would be too expensive to develop.

Question

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Idea screening is an important step in the new product development process that helps to determine whether product ideas fit with company objectives, resources, and capabilities. By evaluating and eliminating ideas that are unlikely to succeed or are outside the scope of the company's goals, resources can be allocated to develop the remaining ideas in the pipeline. Therefore, the statement is true, and idea screening aims to eliminate products that are inconsistent with company objectives or too expensive to develop.

The Purpose of Idea Screening in the New Product Development