The rate of diffusion is dependent on the individual consumer and on the product itself.

Question

Quizplus · Accepted Answer

The rate of diffusion is influenced by various factors, including the characteristics of the product (such as its relative advantage, complexity, compatibility, observability, and trialability) as well as the consumer's willingness and ability to adopt it (such as their awareness, interest, evaluation, trial, and adoption). Therefore, both the product and the consumer play a significant role in determining the speed and extent of adoption.

The Rate of Diffusion Is Dependent on the Individual Consumer