The last stage of the new product development process is commercialization, which involves introducing the product to the general market.

Question

Quizplus · Accepted Answer

This statement is true. Commercialization is the last stage of the new product development process, where the new product is introduced to the general market or targeted audience for sale. This stage involves various activities such as advertising, setting pricing, distribution, and sales promotions, which are aimed at creating awareness and demand for the product, and maximizing market potential.

The Last Stage of the New Product Development Process Is